Article: "Report: Google testing one-stop shop for video ads"



Summary: Google is currently testing Google TV Ads Online and interface designed to enable advertisers to purchase ads. The Wall Street Journal reported that a limited group of advertisers was testing the service, which could debut in the month to come.
The reason why Google develop a one-stop system for TV and video advertising are consumers are increasingly using the Internet to view television show and full-feature films.

I think this program is very useful for advertisers. It is very simple and easy than before.
Advertising on TV was used to be required such as contract and negotiations through TV companies. Though the program, advertisers are able to set up such as target audience, TV companies and budget quickly.

Definition#7
from "Report: Google testing one-stop shop for video ads"

1.Google AdWords
AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution.

2.Google TV Ads
Google TV Ads is a flexible, all-digital system for buying more accountable and measurable TV advertising. Using the familiar AdWords interface, you can launch a TV advertising campaign in minutes.

3. Google Advertising Professionals
Designed for professionals who currently manage or want to manage multiple AdWords client accounts, the Google Advertising Professionals program can help you become a more successful ad manager – for free.

4. MySQL
is a relational database management system which has more than 6 million installations. The program runs as a server providing multi-user access to a number of databases.

5. Ad server
An ad server is a computer server, specifically a web server, that stores advertisements used in online marketing and delivers them to website visitors.

6. Comcast Corporation
is a company founded in 1963 that provides cable television, Internet service and residential telephone service in the United States