Mar 31, 2009

Article: "Report: Google testing one-stop shop for video ads"



Summary: Google is currently testing Google TV Ads Online and interface designed to enable advertisers to purchase ads. The Wall Street Journal reported that a limited group of advertisers was testing the service, which could debut in the month to come.
The reason why Google develop a one-stop system for TV and video advertising are consumers are increasingly using the Internet to view television show and full-feature films.

I think this program is very useful for advertisers. It is very simple and easy than before.
Advertising on TV was used to be required such as contract and negotiations through TV companies. Though the program, advertisers are able to set up such as target audience, TV companies and budget quickly.

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